Unit Identification

The Ohio State visual identity system features four options for representing unit names clearly and consistently. These identifiers give design prominence to units without making our organization appear complicated or difficult, while the diversity in locations and accompanying treatments provides flexibility for different looks and degrees of prominence.

Names of departments, programs, institutes, centers, or other units within a college or central office are represented in one of these four locations outside of the university logo’s clear space. In any location, the unit name may not be typeset to appear integrated with the university logo or a secondary signature.

Unit identifier placement options

Place the unit name in the headline of the piece. The name can either stand alone or be incorporated in a longer headline with additional verbiage.
The kicker places the unit identifier above the headline of the piece, aligned left.
Place the unit descriptor in a scarlet band that is prominently displayed on the cover of your piece. The scarlet band can also wrap around the piece or serve as a consistent visual element throughout.

The signoff treatment places the unit name opposite the logo at the bottom corner of a piece, in effect "signing" the piece with the unit's name. The unit identifier should appear well outside the logo clear space.

When more than one college, campus, or central office is represented in a single marketing communcations piece, use the primary university logo or wordmark and list the college, campus, or office names in the signoff location.

The examples provided here are basic illustrations of just one type of material format. Questions about and requests for alternative formats should be directed to your communications office.

Applying unit identification

  1. Choose the university logo or secondary signature. If not sure which to use, contact your department communicator
  2. Choose the position based on the logo placement guidelines. 
  3. Add unit identification style and content.
  4. Get creative!
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