Buckeye leaves, Buckeye nut, Ohio silhouette and other graphics.
The primary, secondary and extended color palettes.
The building blocks of Ohio State's presence on the web and other digital properties.
A consistent, persistent approach to Ohio State's brand image requires aligning around one copy style.
Recommended practices and resources for online fundraising.
By adhering to a standardized use of our logo, we reinforce the image of Ohio State as a cohesive, powerful entity and amplify the impact of our visual communications.
Graphic resources for repeatable patterns.
Guidelines and resources for high-impact photography.
Typography and typeface standards.