Elements

Buckeye art

Buckeye leaves, Buckeye nut, Ohio silhouette and other graphics.


Color

The primary, secondary and extended color palettes.


Digital elements

The building blocks of Ohio State's presence on the web and other digital properties.


Editorial Style

A consistent, persistent approach to Ohio State's brand image requires aligning around one copy style.


Giving

Recommended practices and resources for online fundraising.


Logo basics

By adhering to a standardized use of our logo, we reinforce the image of Ohio State as a cohesive, powerful entity and amplify the impact of our visual communications.


Buckeye Patterns

Graphic resources for repeatable patterns.


Photography

Guidelines and resources for high-impact photography.


Typography

Typography and typeface standards.