Elements

Buckeye art

Buckeye leaves, Buckeye nut, Ohio silhouette and other graphics.


Color

The primary, secondary and extended color palettes.


Editorial Style

A consistent, persistent approach to Ohio State's brand image requires aligning around one copy style.


Email templates


Giving

Recommended practices and resources for online fundraising.


Logo basics

By adhering to a standardized use of our logo, we reinforce the image of Ohio State as a cohesive, powerful entity and amplify the impact of our visual communications.


Buckeye Patterns

Graphic resources for repeatable patterns.


Photography

Guidelines and resources for high-impact photography.


Typography

Typography and typeface standards.